Viewing entries in
Strategy

CMO Reporting Structure Being Reconsidered?

The CMO/BDO, a person who spends every day thinking about revenue-generating strategies, should not only report solely to the Managing Partner, but should also be a fixture at Executive Committee meetings.

Stop Operating with a Guild Mindset

A guild mentality permeates law firms, where practice groups have their own area of expertise. Each looks to be world-class at what it does and has a plausible internal rationale for asserting its primacy. This mentality creates incoherence within the firm.