All clients are not created equal. We all know that. It's time to stop living with bad clients, and take a systematic approach to culling the wheat from the chaff.
Law is now a buyer's market. Treat your practice like a startup, and apply these disciplines to assure you generate the revenue you need.
To differentiate yourself, help prospects recognize the Cost of Doing Nothing, i.e., the financial, emotional, and operational impact of not taking action against your Door-Opener problem.
This drawing by hugh macleod (“cartoons on the back of business cards”) reminded me of the Lawyer Misery Index that Steven Harper introduced last April.
Lawyers work harder, but not smarter. They spend an too much time on “getting chosen,” and too little on “getting found.”