"Has business" doesn't necessarily equate to "Can get business." Sometimes, like a movie set facade, there's no "there" there.
Despite the recession, lawyers still can charge a lot. Have they escaped the law of supply & demand? No, they've merely delayed it a bit.
"How do lawyers find clients?" Wrong question. The right question is "How do clients find lawyers?"
Law industry trends reveal a conspicuous absence: sales. How can a mission-critical function not be included in the law business conversation?
Lawyers, it's simple: Sellers are in short supply, so they're in demand. There's an oversupply of Builders (service lawyers), so they're not in demand. Become a seller.
Law is now a buyer's market. Treat your practice like a startup, and apply these disciplines to assure you generate the revenue you need.
The curriculum mentality from law school will imprison you in business development mediocrity. A practice mentality will enable mastery. Understand the difference.
The widening gulf between top- and bottom-earning partners, and its effect on their firms.
Even the most successful startups, i.e., those that look like overnight sensations, go through massive chaos first.
The post-law school employment imbroglio is the long tail on the “golden age of prosperity unmatched by any other industry” (as the July 1, 2011 issue of the ABA Journal Law News Now put it).
In a buyer’s market, business development is hygiene, not earn-a-gold-star-if-you-occasionally-get-off-your-butt-and-do-something.
There's no such thing as a law firm brand. Among clients that spend millions of dollars with these firms and interact with them daily, not one could identify their main firm’s ‘unique’ brand differences.