Viewing entries tagged
Client Retention

Lessons learned from "Not your father's client team"

What happens when you establish and sustain a law firm client team process that breaks all the rules and puts the inmates in charge of the asylum? You learn that the inmates should have been in charge all along.

“Not your father’s client team

Client teams should be self-directed to align with all three human needs: Autonomy, Mastery, Part of something bigger than oneself.

Clients: “Law firm brand” is an oxymoron

There's no such thing as a law firm brand. Among clients that spend millions of dollars with these firms and interact with them daily, not one could identify their main firm’s ‘unique’ brand differences.