Viewing entries tagged
Differentiation

"Be distinct...or extinct"

“Be distinct, or be extinct.” So stated Tom Peters, the management guru who co-wrote In Search of Excellence and many other books. It conveys the same message as Jack Trout’s Differentiate Or Die.

The "die" part of Trout's warning doesn't refer to sudden, traumatic failure. It's more akin to death by a thousand cuts. If you think about it, you've probably already seen signs of it.

There are no “natural rainmakers”

The future belongs to lawyers who master the skills to establish and protect differentiated market positions, and win head-to-head sales competition.