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Guest Post

Client-Grading For Better Profits

All clients are not created equal. We all know that. It's time to stop living with bad clients, and take a systematic approach to culling the wheat from the chaff. 

CMO Reporting Structure Being Reconsidered?

The CMO/BDO, a person who spends every day thinking about revenue-generating strategies, should not only report solely to the Managing Partner, but should also be a fixture at Executive Committee meetings.