Marketing (lead-generation) cannot work without Sales (lead-conversion). Investing in one without the other guarantees expensive failure.
Time worked has no inherent value. The output of work has value; how long it takes is irrelevant. So, why do lawyers sell time?
Good news: When it comes to rainmaking, lawyers are part-time rainmaking apprentices competing against other part-time rainmaking apprentices.
Online lawyer networks can bring you leads, but not clients. You have to convert leads to clients yourself, and you'll need sales skills to do that.
Sales objections? Forget 'em. To get hired, behave as if you’ve already been hired, i.e., focus all your energies on helping your prospect make a good decision, without regard to your self-interest.
Legal marketing takes your money, but doesn’t meet your needs? Are you putting in the work, yet still find yourself hopelessly waiting by the phone? Don’t fret — It’s not you; it’s them.
Lawyers: Wouldn't you be better off converting into clients more of the leads you have, instead of chasing more leads?