Lawyer business development: It's about getting your relevant ideas out there, commonly called "thought leadership."
"How do lawyers find clients?" Wrong question. The right question is "How do clients find lawyers?"
How to create relationships with business management without alienating inhouse counsel? Earn them by contributing relevant thinking.
The most important step in the sales process is establishing Relevance, without which nobody has any reason to pay attention to you.
How does a young lawyer bring in clients? The key is relevance, which leads to thought leadership.
Don't go looking for clients. Learn how to have them look for you.
For Fortune 500-level GCs, the legal staffing “make vs. buy” decision seems to be shifting toward “make” for the most basic of reasons: ”Buy” is no longer economic.
Which marketing tactic is more important to lawyers: social media or SEO? Neither makes any significant impact if the given lawyer’s content is generic or repetitive.
There's no market for sales pitches. Nobody wants to hear about your firm or you. They want you to be relevant to their world, and contribute to the discussion about it.