The CMO/BDO, a person who spends every day thinking about revenue-generating strategies, should not only report solely to the Managing Partner, but should also be a fixture at Executive Committee meetings.
Happiness is found in work that you choose, rather than the work that lands in your lap.
A guild mentality permeates law firms, where practice groups have their own area of expertise. Each looks to be world-class at what it does and has a plausible internal rationale for asserting its primacy. This mentality creates incoherence within the firm.
Legal issues are likely a growing part of business life. How those issues get addressed, though, and what form legal service will take is where the change is happening.