Course: Contacts & Referrals: Safely Transform Social Relationships into Business Relationships
Most lawyers know -- and often have close personal relationships with -- a lot of people who are in a position to hire (or strongly recommend) them, but so far haven’t.
Is your contact list filled with well-placed people who never hire you? Do those include close social relationships? You're reluctant to risk these friendships by trying to get business from them. That’s a good instinct that you should continue to trust and honor.
It’s frustrating, but RainmakerVT teaches you how to replace your frustration with a reliable way to add a business component to personal relationships without endangering the friendship.
Learning Category- Marketing
Generating Opportunities to Sell (Getting Found)
For what do you want to be known? The process of identifying the source of real opportunity for you, and attracting the attention of the right kind of clients for the right reasons. It’s not who you know, but who knows you -- more importantly, what they know you for. The good news is that it’s completely within your control.