Learn how to manage a reliable process that motivates buyers to include you in the decision process and actually help them make their decision.
You’ll eliminate rejection from your experience forever.
RainmakerVT teaches you a proven process to help buyers make informed, self-interested, confident, comfortable decisions -- in exactly the same way you help clients do that after they hire you...and you'll do it by using exactly the same skills, in exactly the same sequence, as when you practice law.
Earning the Right to Advance: The "Next Steps" meeting or call
The Decision Process, Step 1: Learning How Your “Door-Opener” Problem Affects The Company You’re Talking With
The Decision Process, Step 2: Exposing “The Cost of Doing Nothing” (Eliminating Sales Activity That Has No Chance to Succeed)
The Decision Process, Step 3: “Stakeholder Alignment”: Add Value by Helping Buyers Make a Good Decision
A Collaborative Approach to Pricing: Share the Estimating Risk with Clients (and Make Life Miserable for Competitors)
Winning “Beauty Contests” and other formal competitions
Most marketing programs fail because they depend on outdated concepts such as Targeting, which doesn’t match how human beings behave. Nobody wants to be someone else’s sales target. Prospects only want to talk to you if and when they perceive that you can contribute something relevant to their business discussion.
RainmakerVT teaches you how to use the power and credibility of trusted media to position yourself as an expert on a business problem that your optimal prospects must solve, and are already talking about.
The “Door-Opener”: Associating Yourself with Business Problems that Drive Demand for Your Expertise
Profiling Optimal Prospects
Become a “Thought Leader”: Uncover a Business Issue that Will Open Doors for You
Become a “Thought Leader”: Use PR and Other Media Power to Penetrate Markets
Making “Thought Leadership” Pay Off: Expanding Your Network from Your Desk
Making “Thought Leadership” Pay Off: Your Media Campaign
Drafting a Crystal-Clear Marketing Message That Attracts Real Prospects and Eliminates Time-Wasters
Contacts & Referrals: Gaining Access to Decision-Makers
Contacts & Referrals: Safely Transform Social Relationships into Business Relationships
Networking Events: Progressing from the Doorway to a Sales Opportunity - Comfortably
How To Get the Most Out of a Speaking Engagement
Getting Inside the Tent: Identifying Less Obvious People Who Can Provide an Entry Point