Course: Create a Marketing Plan That’s Actually Useful
If you had a dollar for every article, blogpost or conference speaker talking about creating marketing plans, you wouldn’t need RainmakerVT. For that matter, you wouldn’t have to practice law, either. You’d already be wealthy.
Few topics have generated as much vacuous, pointless blather as does this one. Most plans boil down to broad, useless aphorisms that are the equivalent of “Eat right, exercise, avoid stress.” Can’t argue with that, but how, specifically, do you do any of that?
For most lawyers, the lack of “how” advice frustrates them to no end, so they give up.
After coaching lawyers for 20 years, I’ve seen literally thousands of lawyers’ marketing plans. Despite pressure from their firm leaders, or self-imposed pressure to get organized, few lawyers do much that's worthy of the word “planning.” Most plans are little more than pro forma laundry lists of random, vague actions, such as “Get involved in XYZ Bar Section” or “Write four articles” or “Visit six clients” and so on, ad nauseam. Sound familiar?
Planning doesn't have to be cumbersome, time-consuming or complicated – merely disciplined and logical.
RainmakerVT will give you a detailed, specific, actionable 16-step process whose practicality and usefulness we proved thousands of times with lawyers in firms and practices of every size and specialty.
Think about your absolute best matter in the past year or two. You know what we mean: Interesting, challenging work; great fees with no collection problems; the client appreciates you. Create a plan that gets you more business exactly like that.
This video lesson and accompanying worksheet will help you build an actionable plan based on specific goals that are important to you and worth pursuing.
Learning Category- Marketing
Generating Opportunities to Sell (Getting Found)
For what do you want to be known? The process of identifying the source of real opportunity for you, and attracting the attention of the right kind of clients for the right reasons. It’s not who you know, but who knows you -- more importantly, what they know you for. The good news is that it’s completely within your control.