Welcome, and thank you for choosing Dezurve to offer business development education to all your firm's attorneys, and to identify those who deserve additional training/coaching investment.
You've already received your user name and password that gives you access as your firm's Dezurve Administrator.
Enable Attorney Registration
Login at Dezurve.com
Click Enable Users on your Dashboard:
Click the green Upload CSV button and attach a .csv file containing the names and email addresses of all your firm's attorneys (include any BD or Marketing staff to whom you wish to grant Library access). This enables individual registration for all.
If you omitted any, or when lawyers join your firm after this step, don't worry, you can use the Add New Contact function on the same page. Dezurve will accept registration from any email address with your firm's domain.
Initial email announcing the Dezurve program
Subject: Business Development Education Library
You’ve seen the articles about the intense competition we face every day, and how important it is for lawyers to have the business development skills required to help get the right clients and sufficient revenue to assure the future we all want.
We believe that a percentage of our lawyers are serious about learning these critical skills, and we’re going to invest in them. However, we don’t know what percentage, or who those lawyers are. To answer these questions fairly, and to create an equal opportunity for all our lawyers to earn training and coaching investment by demonstrating their seriousness of purpose, we’ve established a self-selection approach.
Learning and skill development is a three-step ladder. Each successive rung has a different function, with different expectations, at increasing cost.
Shortly, we’ll invite you to begin at the first rung, Education, with access to a Business Development Education Library. It contains articles, blog posts, white papers, podcasts and other content on a broad array of marketing and sales topics, contributed by leading BD consultants. The library is cloud-based, so you can access it anytime, from any connected device.
There is no structured curriculum. Consume what’s relevant to your circumstances. No one will coerce you to participate. If you desire additional training or coaching, you’ll earn that by your activity. If you don’t, you won’t. Each lawyer’s activity in this Library will inform the firm’s decisions about who will receive additional investment at the progressively more costly Training and Coaching levels.
Email to lawyers re: Dezurve access
Subject: Access to Dezurve BD library
Recently, you received an email from [firm administrator] informing you that you’d be given access to a Business Development Education Library. You’re under no obligation to participate, and nobody will nag you to do so. However, for those who are serious about learning BD skills, and aspire to have the firm provide additional support, this Library is an opportunity to demonstrate seriousness of purpose, which will influence the firm’s decisions about which lawyers deserve more costly additional investment such as online training or human coaching.
Click here to register for the Dezurve Library. Use your firm email address. (Gmail or other personal addresses won’t be accepted.)
When you login, you’ll see the menu of library topics. Click on any to see the list of articles within that category. Click on each article to view it.
There’s a short quiz associated with each article. We encourage you to reinforce what you learned by referring back to the article to obtain the correct answer.
Please rate each article, using the five-star system you're familiar with.
If you have any questions about this program, please contact [firm administrator] at [phone], [email].
For system questions or help, please click the small red circle at the bottom right of each page for live chat:
RainmakerVT Online Training
Dezurve's library serves the Education component, which is Stage One of the three-stage learning mission (Education, Training, Coaching). Those who demonstrate that they're serious about learning will progress to Stage Two, which is RainmakerVT online training via video lessons and interactive simulations.
We have already set up a private location on our server for all your firm's training activity. After we train you on the RainmakerVT administrative system, you'll be able to grant course access to lawyers yourself, in one of two ways:
- Lawyer has satisfied your requirements at the Education stage, and has "graduated" to full access to the Training stage.
- Lawyer has not yet satisfied the Education requirements, but needs access to a specific course to prepare for an imminent real-world encounter with his or her market, e.g., networking event, sales call, public presentation, article writing, etc.
RainmakerVT: Administrative Training
Schedule this training with Trish Wilson (email@example.com). It typically takes 45-60 minutes to complete.
RainmakerVT: BDM Orientation
Schedule a 30-45 minute session with Mike O'Horo for your Business Development Managers who directly support your lawyers, during which he'll explain how to make the best use of RainmakerVT, and orient them to the various tools we've created to help them correlate courses with the situations and challenges that lawyers face.
If you haven't already done so, I encourage you to subscribe to the following feeds:
Described by one Executive Committee member as "the leaves on the ground that prompt me to look for a rake," these are descriptions of situations that lawyers commonly face, correlated to the relevant RainmakerVT courses and simulations. Your BD staff should familiarize themselves with these. There's also a keyword search function.
Delivered each Tuesday by email, these practical, nuts-and-bolts marketing and sales tips have been published continuously since 1995. There's a searchable archive of all 700-odd posts.