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By now, everyone knows that aren’t innate; they’re learned skills. The learning mission has three components, each of which is accomplished with different tools at appropriate cost:

Education

Produces awareness, understanding, attitude change. Should be free or at nominal cost, available 24/7. Check out Dezurve, which, for pennies per day, does two important things for you: 1) provides first-class BD education for all your lawyers, and 2) identifies which lawyers are serious about learning and which aren’t (and will waste your money).

Training

The doing and practicing that produces measurable skills. Inexpensive via online courseware. Via online video courses and interactive simulations, RainmakerVT teaches your lawyers the skills they need to get found by the right prospects and get chosen for the work.

Coaching

Strategic & tactical guidance to apply skills learned in Training to produce tangible results. Here’s my approach.

Shall we discuss your firm’s training goals, and how to implement the right mix of these tools?

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