Course: Making “Thought Leadership” Pay Off: Expanding Your Network from Your Desk
Who says you have to go to networking events to build up a contact list or referral network?
Does it make sense to maintain some face time with your optimal prospects? Sure. To build up a sizable network, however, the face-to-face process is too slow, too expensive, and most lawyers find it very uncomfortable. Instead, using this process, you’ll manufacture a vibrant network of contacts who match your optimal prospect, a network interested in your ideas, because of your relevance to their businesses --all this without leaving your desk, and without regard to geography.
There’s no need for you to be limited to your local area. You’ll find that many clients care more about how much you understand their problem than where you’re located.
Writing an article is the beginning, not the end. Learn how to use an article idea to manufacture a network of people of exactly the right type for you. This is among the most efficient strategies you can employ because it simultaneously serves three important purposes:
- Market/opportunity validation
- Market penetration
- Network expansion
This course is an interactive simulation. You’ll learn by doing as you manage an avatar through a series of “say/do” decisions to progress, choosing from among five responses. For each response, you’ll receive immediate video coaching explaining why that choice was or wasn’t optimal.
Learning Category- Marketing
Generating Opportunities to Sell (Getting Found)
For what do you want to be known? The process of identifying the source of real opportunity for you, and attracting the attention of the right kind of clients for the right reasons. It’s not who you know, but who knows you -- more importantly, what they know you for. The good news is that it’s completely within your control.