Course: Networking Events: Progressing from the Doorway to a Sales Opportunity - Comfortably
Lawyers spend the bulk of their marketing time hosting or attending receptions and other business events such as conferences and trade shows, where they hope to network and make contacts that will lead to getting business. Most, however, come home tired, empty-handed and discouraged. Worse, they feel guilty for having wasted yet another evening away from their families for nothing.
“Because of the charity work I do and the neighborhood I live in, I have personal friendships with a number of business executives who are in position to hire me -- but hadn’t. I was always uncomfortable asking them for business because I didn’t want to risk damaging the friendship. Now I have a way to earn the right discussion in a way that’s comfortable for both my friends and me.”
In RainmakerVT’s virtual world, you’ll learn to maximize your return on networking events by managing an avatar through a series of decisions at a simulated networking event, receiving context-sensitive coaching at each decision point. You’ll progress from standing alone, paralyzed with fear and doubt, through a confident “Hello” and, ultimately, to having found someone with a problem that would require them to hire you, and they’ve agreed to a call or meeting with you in the next few days to discuss it.
Learning Category- Marketing
Generating Opportunities to Sell (Getting Found)
For what do you want to be known? The process of identifying the source of real opportunity for you, and attracting the attention of the right kind of clients for the right reasons. It’s not who you know, but who knows you -- more importantly, what they know you for. The good news is that it’s completely within your control.