Week 11 Recap:

You refreshed: 

  • How to Maximize a Speaking Engagement [Getting Found] 
  • Learning the Company-Specific Flavor of Your Door Opener [Getting Chosen]

 You learned a new skill:

  • Gaining Access to Decision-Makers [Getting Found]

You practiced: 

  • Winning a Beauty Contest [Getting Chosen]
  • Next Steps Meeting [Getting Chosen]
  • Networking Events [Getting Found].

You should have completed Ready Mode for Cost of Doing Nothing [3.1.6].  If you weren’t able to complete it within the time limit, don’t worry. We’ll test you again soon.


Week 12 Plan:

Refresh These Skills:

  • Gaining Access to Decision-Makers [Getting Found]
  • Door Opener: Associating Yourself with Issues That Drive Demand [Getting Found]

New Skill: The first 11 weeks were designed to prepare you to get better results out of the reactive world that defines most lawyers' business development efforts. This week, you’ll begin learning how to create the practice you want "by strategic intent," as one of my longtime clients likes to phrase it. With this simulation, you'll begin learning how to attract the clients you really want - by defining who they are. You get what you go after.

  • Profiling Optimal Prospects [Getting Found]


Practice These Skills:

  • Stakeholder Alignment [Getting Chosen]
  • The Cost of Doing Nothing [Getting Chosen]
  • Next Steps Meeting [Getting Chosen]
  • Networking Events [Getting Found]

Validate This Skill via Ready Mode:

  • Winning a Beauty Contest [Getting Chosen]