Many lawyers struggle to learn business development skills, in no small part because they don’t embrace the need to get better at it. Try some of these self-talk techniques to help you overcome inertia and get started.
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Why do some lawyers take full advantage of business development learning and training opportunities, while others pooh-pooh them or delude themselves that it’s not important to improve their knowledge and skills? Why do those who admit that better BD skills are important nonetheless procrastinate forever, promising themselves that they’ll get to it when they have more time?
Punctuality is a basic social contract. It’s a visible demonstration that you do what you say you’ll do. Or that you don’t. An appointment is a promise to answer your phone or appear at a meeting on a specific date, at a specific time. Not 10 minutes late. Or five. Or even two. At the appointed time. Here's how to guarantee it.
Selling is a learned skill, which means anyone can become good at it if they commit to it. Like any other skill, some will have more difficulty than others learning it, but anyone can learn. Cultivating these traits and mindsets will accelerate your learning curve and raise the ceiling on how good you can become.