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You listen, but do you hear?

A recent study found that 74% of purchasers surveyed at companies nationwide said they would be "much more likely" to buy from a salesperson if the seller would simply listen to the prospect.

Imagine that. Simply by listening, we can raise the odds that almost three quarters of prospects would be more likely to buy. Listening, though, isn't the same as hearing. Here's how to listen and hear.