Speaking at conferences and before groups of prospects is a well-established way for a lawyer to position herself as a thought leader on a relevant topic or issue. Make sure that you create the desired impression by honoring these principles.
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Most lawyers want to exploit the opportunity to showcase their expertise by speaking before a group of potential buyers or referral sources. Whether this occurs at a conference, or a self-hosted seminar or webinar, or participating in one hosted by another organization, the key to success lies in your ability to control these critical factors.