Selling is a learned skill, which means anyone can become good at it if they commit to it. Like any other skill, some will have more difficulty than others learning it, but anyone can learn. Cultivating these traits and mindsets will accelerate your learning curve and raise the ceiling on how good you can become.
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Sales: Getting Chosen
A recent study found that 74% of purchasers surveyed at companies nationwide said they would be "much more likely" to buy from a salesperson if the seller would simply listen to the prospect.
Imagine that. Simply by listening, we can raise the odds that almost three quarters of prospects would be more likely to buy. Listening, though, isn't the same as hearing. Here's how to listen and hear.
The biggest marketing and sales obstacle lawyers face is unconscious incompetence. It means you don't know what you don't know. That's one of the four stages of competence. This matters because one characteristic of that stage is overconfidence about your innate ability to generate business, based on ignorance of what it actually takes to generate business. If you want to learn a new skill, get some professional help.
At the heart of every sale lies a decision. Learn how and why your prospects make decisions, and you're well on your way to finding out how to sell to them. To help them choose you, you need to understand the different ways people make decisions and the thinking behind them. Research has revealed these nine types of decisions.