Simplify business development. Use language from your clients' websites to search for topics to discuss with them
Should you focus your business development energy on retaining/growing current clients or attracting new ones? Wrong question.
If you're not a good listener, you can't be a good salesperson. Here are 9 "people" inside your mind who will destroy your sale.
Eliminate the word "client" in favor of "prospect" and you'll continue courting and wooing instead of risking taking them for granted.