With baseball Spring Training set to begin later this week, I thought it appropriate to focus your attention on the habits of the most consistent and productive batter in the history of the game, and how his discipline can make you a better business generator.
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Lots of lawyers experience what’s called the “sell/do” cycle. That means that they’re either selling the work, or doing it. While they have it, they focus on billable work exclusively, ignoring marketing and sales entirely. “No time for biz dev. Too busy. Gotta get this work done.” Here’s how to break that cycle and become more consistent.