Ultimately, the meek may inherit the earth. But history suggests that, in the meantime, meek salespeople will waste time, money and energy and miss out on the opportunities awaiting those with the vision and courage to take bold action. Legal service selling isn’t changing; it’s being born. Any similarities between what was and what will be is coincidental. Get ready for the future.
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In the years it takes before your lawyering skills develop to where you can produce work product that clients will pay for, it doesn’t mean that you can’t deliver a different form of value and earn the attention of the partners who will decide which assignments go to which associates, and which ones they’ll devote time and attention to mentoring.