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Pipeline

What are the most common sales objections?

Study after study reinforces that one of the main causes of client dissatisfaction--and departure--is not knowing their business, which can mean being perceived as not having sufficient context for your legal advice to maximize its value. It also means that you won’t be able to proactively approach them with fresh thinking that will differentiate you from all the other lawyers whose expertise and experience equals yours.

If your conversations are largely limited to discussions about legal work in progress, or trying to get them to reallocate their current legal spend in your favor, you’re part of the problem. Here’s how to reposition yourself.

I meant to brush my teeth, but I was too busy (reading time: 3 mins.)

Despite law firm management’s vociferous declarations that those with no business are in peril, out in the capillaries lawyers behave as if they still believe that billable tasks obviate what should be a survival-driven focus on finding a way to make some type of contribution to revenue generation. Here’s how to get your biz dev effort to the hygiene level.