Viewing entries tagged
Practice

Practice makes perfect (whether actually or virtually)

Translating business development advice into real-world business use be tough. What seemed to make so much sense and was so logical at the time you heard it or read it often lacks the necessary linkage to reality. When you can't see a way of doing it in your world, you won't. The next time you learn a "catchy" new way to approach potential clients, first apply it mentally.

Marketing vs. Selling

Unless you understand and honor the distinction between "marketing," "selling," and "business development," it's almost certain your activity won't match your purpose.