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Preparation

“Holiday Marketing” vs. Strategic December Business Development

About this time each year, law industry publications are rife with advice about “holiday marketing.” The advice tends to be about gift-giving protocols and using social events to network and create relationships.

However, today’s legal environment requires more substantial analysis and strategy, a “Holiday Marketing 2.0” if you will. Here's how

Sharpen Your Axe

Just as you readily consult with other lawyers who specialize in areas outside your own, it's wise to consult with sales experts before engaging in sales activities. Coaching and guidance are your axes in the sales game.