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Is it a discount? Or the new market price?

Sales trainers have long taught us that “price” actually is code for “value.” Discount requests have always been a signal that your value is perceived as out of line with what you charge. However, when discount requests become the norm, that’s a larger, more ominous signal.

Consulting vs. Contracting

In your law practice, are you more like a contractor or a consultant? Should you care? If you care about pricing power, differentiation, perceived value, and having a seat at the decision table, the answer is a resounding "yes."

The importance of pricing leverage

Don't cling to the past as lower realization reduces your effective price. Associate yourself with emerging problems that drive high-value demand.