Not getting hired? It’s not for the old-school reasons most lawyers (and others) assume, but for much simpler human reasons that are easier to fix.
About this time each year, law industry publications are rife with advice about “holiday marketing.” The advice tends to be about gift-giving protocols and using social events to network and create relationships. Here’s a much better way to use the last few weeks of the year.
Referrals are the lifeblood of any professional service business. Why do even completely satisfied clients fail to refer others to us?
When clients are asked, "Have you referred others to [firm]?" and the answer is "No," surveyors follow up with "Why not?" The most common reply is "No one ever asked me to." So, why are lawyers reluctant to ask for referrals?