Many lawyers struggle to learn business development skills, in no small part because they don’t embrace the need to get better at it. Here’s how to shift your mindset to enable continuous learning.
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The biggest marketing and sales obstacle lawyers face is unconscious incompetence. It means you don't know what you don't know. That's one of the four stages of competence. This matters because one characteristic of that stage is overconfidence about your innate ability to generate business, based on ignorance of what it actually takes to generate business. If you want to learn a new skill, get some professional help.