Viewing entries tagged
competition

Respond creatively to competitive challenges

What do you do when a competitor does something that your didn’t anticipate, that threatens your position? What if he copies your innovation (forget the IP implications for the moment)? Or recruits your people? There are many things possible, but one that lawyers see with some frequency is a competitor undercutting your price. Here’s a better way to respond than the norm.

What are you doing to improve your BD skills?

Today’s fiercely competitive legal service market requires far greater marketing and sales skills than ever before. Couple that with a dizzying rate of change in every aspect of business, and it becomes clear that standing pat on one’s skills is a path to failure. Here’s what to do.