I’m a talented lawyer, not some cheesy salesperson. I knew clients would discover that if they only knew who I was. I tried everything - from ads to social media to attorney listings to website SEO. All that did was burn a $20K hole in my pocket. Once I was exposed to the “Getting Found” section on RainmakerVT, however, the ‘light bulb’ finally went on. A few adjustments to my positioning in the market and...BANG, my phones are ringing off the hook. Thanks, guys.
Before learning this system, I was your basic litigator terrified with the prospect of ‘getting out there’ in order to bring in new business. Who knew I could market myself in a way that clients would pursue me, and not the other way around? Thanks to you, I’m now considered one of the top litigators in my field...and in my city.
...it teaches lawyers how to reinvent themselves. Many lawyers, in areas like Real Estate, IP, Insurance Litigation, and Employment Law, have seen their areas of expertise either dry up, or just become far less profitable. When that happened to me (my book of business dropped from $400,000 to $220,000, without losing a client), it was this program that helped me reposition myself in the marketplace. I love the process because the change was a rapid one. I didn’t have to transform from a Patent lawyer to a Bankruptcy lawyer. I merely learned a strategy for differentiating myself in a way where I was quickly perceived as an expert on a new technology – one that was obviously going to create tons of new IP work. In less than a year, my practice is not only back; it’s grown by 50%! My book is approaching $600,000 and the sky’s the limit from here.
Your material is a godsend! I was attending 2 or 3 networking events a week with nothing to show for it. Who would have guessed that a six-sentence summary, written at my desk, would turn me into an attorney ‘thought leader’ on a new technology? Now I’m filtering incoming client calls, rather than making them.
The RainmakerVT process showed me how easy it is to “get found” by clients outside my geographic footprint (Dallas). Using one of their techniques, I ‘re-purposed’ a Securitization panel I moderated, in a way that motivated the panelists to forward the reprint to their clients and contacts. Soon after, I was hired to arbitrate a Securitization case in San Francisco.I asked counsel how they discovered me and why they chose to pay for travel expenses, when they could have hired someone locally. She told me that one of my panelists had forwarded the reprint to her. Upon reviewing it, the attorneys all agreed that it was worth the additional expense because “I knew the (Securitization) language already; and didn’t have to be brought up to speed.” But for the process of the RainmakerVT guys, these clients would have never even heard of me, much less chosen me over a bevy of acclaimed lawyers right in their backyard.
What makes this program so different is that it teaches lawyers how to reinvent themselves. Many lawyers, in areas like Real Estate, IP, Insurance Litigation, and Employment Law, have seen their areas of expertise either dry up, or just become far less profitable.When that happened to me (my book of business went from $400,000 to $220,000, without losing a client), it was this program that helped me reposition myself in the marketplace. I love the process because the change was a rapid one. I didn’t have to transform from a Patent lawyer to a Bankruptcy lawyer. I merely learned a strategy for differentiating myself in a way where I was quickly perceived as an expert on a new technology – one that predictably would lead to tons of IP work. In less than a year, my practice is not only back; it’s grown by 50%! My book is approaching $600,000 and the sky’s the limit from here.
After going through the RainmakerVT system, I was surprised by the intensity of my reaction, which is that it’s an ‘absolute must’ for any attorney selling legal services.Why do I care how lawyers pursue business? Because, as in-house counsel, I’ve been fending off clunky pitches from lawyers and law firms since the 90’s — ninety-nine percent of which strain credulity, reek of self-interest, and completely waste my time. So, I hope you can understand when I applaud that, finally, someone has created a system that teaches lawyers to stop pitching their wares and instead start proving themselves valuable to me before my need to hire counsel arises.In this brave new legal world, we (and many companies like us) are reducing the overall ‘pie’ of legal work for outside firms. As an unfortunate result, some lawyers have been forced to look for new professions, and many more are properly anxious about their uncertain future. Lawyers who plan to stick around for the long haul need steady books of business to survive, yet those who continue to sell in a traditional manner are seeing their business slip away, at least from guys like me who are sick of the incessant pitching.The only lawyers getting my business these days are the ones who have embraced a client-focused discipline like the one taught in the RainmakerVT system. If there’s a better investment for a lawyer these days, I haven’t seen it.
Over about 15 years, I brought Mike’s live training into four different law firms. In each instance, the results were the same: the lawyers who embraced the training and applied the system produced dramatic results.Now, this only happened once, but at one firm, we had a litigator who’d never brought in a nickel become a top-tier rainmaker, ultimately building his practice to the neighborhood of $40 million/year, which is a very nice neighborhood, indeed. More typically, among a group of 20 lawyers, we’d see an increase of between $7-10 million within the first year, and they’d continue to produce consistently after that.My only regret was that, using human coaches, we could only afford to train 20-30 lawyers per year, which meant we wasted a fair amount of time deciding who got the training, explaining to others why they weren’t included, etc. Now that the system is available online through RainmakerVT for what seems like coffee money, I can afford to train all the lawyers at my new firm for what we used to spend training just a few. Time for me to be a hero once again.
Lets you take something as amorphous as networking and turn it into a method that taps into a lawyer’s brain. We know how to approach things methodically; if you reduce something to a method, it’s automatically user-friendly. Very accessible…and fun to do.
Before RainmakerVT, I tended to run on and on with prospects about our firm’s attributes, IP skills, experience, and degrees. I now realize that a person being sued just wants the problem to go away. Yesterday, I refrained from talking about the firm and used RainmakerVT’s ‘Act like you’ve already been hired’ approach. I immediately saw a huge difference in the receptivity of the prospect. I would definitely recommend RainmakerVT to other lawyers – just as long as they’re not in my practice area!
I think the product is great. It’s very engaging, and I was able to stay tremendously focused. I go to four or five networking events a week, and RainmakerVT prepares you with very true-to-life scenarios. I’ve never seen anything like this out there.
As an outgoing person myself, I was skeptical that marketing and business development could be taught to the majority of lawyers. After going through the site, which I really enjoyed, I realized that RainmakerVT does a great job catering to the introverted lawyers who really need this service the most.