Getting started is always the hardest part of any new endeavor, mainly because we don't know what we don't know. We're suggesting you begin with the "Door Opener": Associating Yourself with Issues That Drive Demand course because it's the foundation principle upon which everything else is built.
Marketing is about demand. Demand for legal service is based on clients' desire to address the legal component of the business problem or opportunity they face. As you'll learn in this course, if you pick the right business problem to associate yourself with, marketing and selling become much easier because prospects help you instead of resist you.
Before doing anything, though, you should watch the free video "Why You Need to Market & Sell Differently: Buyers' Comments." In it, you'll hear from legal service purchasers why they hate being pitched, and why they favor what you'll learn in RainmakerVT.
There are two ways to get access to The “Door-Opener”
- Through your firm. Contact your Marketing- or Business Development department and ask for this training. (If they're not yet making the most innovative training in the law business available to you, ask them to contact us at 702-942-7367 to learn how to get RainmakerVT's interactive online training for your colleagues and you.)