Lawyers recognize the marketing value of publishing. The reason it takes them so long to write articles is because too many are writing the wrong kind of article.
Marketing writing is not legal writing. It's purpose is not to prove that you're the smartest person about a legal issue. It's to prove your relevance to a segment of the market, and motivate them to pay more attention to you.
By that standard, things can get much easier and faster. Write Articles with Greater Impact - the PAR Approach teaches you how to use a simple mnemonic and framework to write articles quicker, but also with greater market impact, making you more desirable to editors in the publications most important to you.
Before doing anything, though, you should watch the free video "Why You Need to Market & Sell Differently: Buyers' Comments." In it, you'll hear from legal service purchasers why they hate being pitched, and why they favor what you'll learn in RainmakerVT.
There are two ways to get access to Write Articles with Greater Impact - the PAR Approach:
- Through your firm. Contact your Marketing- or Business Development department and ask for this training. (If they're not yet making the most innovative training in the law business available to you, ask them to contact us at 702-942-7367 to learn how to get RainmakerVT's interactive online training for your colleagues and you.)
- "Door Opener": Associating Yourself with Issues That Drive Demand
- Thought Leadership: Uncovering a Business Issue that Will Open Doors for You