What you're experiencing is called "product maturity," and it has happened to every product and service ever to come to market. At some point, what's known as "disruptive innovation" presents alternative solutions. When that happens, it's time to reinvent yourself.
This is relatively new to lawyers, who had the luxury of continuously-increasing demand for 20+ years until 2008. As a result, few lawyers knew how to recognize the early warning signs and begin to shift their emphasis before the bottom fell out of their market.
The solution is Starting Over: Reinventing Yourself When Your Market Goes Away. You'll learn how to refresh your practice -- and avoid getting caught unprepared when -- not if -- your new practice faces the same inevitable market forces.
There are two ways to get access to Starting Over: Reinventing Yourself When Your Market Goes Away:
- Through your firm. Contact your Marketing- or Business Development department. (If they're not yet making the most innovative training in the law business available to you, ask them to contact us at 702-942-7367 to learn how to get RainmakerVT's interactive online training for your colleagues and you.)