The way to do that is to be relevant to your prospects' and clients' world, which means investing time in and becoming knowledgeable about an industry that's growing, and that logically would have a high incidence of the problem(s) that you can solve.
The good news is it's not very complicated. Our interactive simulation, "Door Opener": Associating Yourself with Issues That Drive Demand, teaches you how to be relevant by ceasing to identify yourself by legal service labels ("litigator," etc.) in favor of speaking prospects' language about topics that matter to them, so that you'll come to mind when they discuss the problem you've attached yourself to.
First, though, you should watch the free video "Why You Need to Market & Sell Differently: Buyers' Comments." In it, you'll hear from legal service purchasers why they hate legal-service pitches, and why they favor what you'll learn in RainmakerVT.
All RainmakerVT courses are available from your firm's Marketing- or Business Development department.