Too many lawyers misunderstand the business development value of public service, thinking that simple association with other members or leaders will result in business opportunities. That may happen, but hoping that some proximity magic will happen isn't the way to bet.

Get yourself onto a committee that enables direct contact with the membership, such as

  • Membership
  • Programming
  • Conferences

Now, your need to make sure that the committee's work is relevant and useful gives you the right to call any of the members, any time you want. Use this platform as your means to establish contact and initiate a peer-relationship with whomever you wish you knew, or knew better or differently.

The RainmakerVT simulation, Expanding Your Network from Your Desk, shows you exactly how to do just that. You'll be surprised at how easy it is to learn, and to implement. Example: first-, second-, and third-year associates are using this outreach method successfully as part of a client team process.

Before doing anything, though, if you haven't already seen it, you should watch the free 6-minute video "Why You Need to Market & Sell Differently: Buyers' Comments." In it, you'll hear from legal service purchasers why they hate being pitched, and why they favor what you'll learn in RainmakerVT.

All RainmakerVT courses are available from your firm's Marketing- or Business Development department.