Last week:

You should have completed:

New:

  • Drafting a Crystal Clear Message that Attracts Prospects [Getting Found]

Refresh:

  • Getting Inside the Tent: Identifying Alternative Entry Points [Getting Found]
  • Decision Process, Step 1: The Company-Specific Flavor of Your Door Opener [Getting Chosen]

Practice:

  • None

Validate:

  • None

If you didn’t complete everything, please take time to do so this weekend so you don’t fall behind.


Next week:

New:

  • Thought Leadership: Using PR to Penetrate Markets [Getting Found]

You don’t have the time to knock on enough doors to succeed – even if you were willing to do it, and people would let you in.  

The power of established trade media is undeniable. You need the reach and credibility of the media that your prospects trust. They’ve already earned the attention of your optimal prospects, they maintain a vibrant discussion of the most relevant topics, and when you appear in them, you borrow their credibility. I may not have heard of you before, but if your article or quote appears in Wireless Monthly, you must be legit, right?

Refresh:

  • Create a Marketing Plan that's Actually Useful [Getting Found]

Practice:

  • None

Validate:

  • None