Last week:

You should have completed:

New:

  • Thought Leadership: Your Media Campaign [Getting Found]

Refresh:

  • Decision Process, Step 2: The Cost of Doing Nothing [Getting Chosen]
  • Drafting a Crystal Clear Message that Attracts Prospects [Getting Found]

Practice:

  • None

Validate:

  • None

If you didn’t complete everything, please take time to do so this weekend so you don’t fall behind.


Next week:

New:

  • Thought Leadership: Expanding Your Network from Your Desk [Getting Found]

Who says you have to go to networking events to build up a contact list or referral network?

Does it make sense to maintain some face time with your optimal prospects? Sure. To build up a sizable network, however, the face-to-face process is too slow, too expensive, and most lawyers find it very uncomfortable. Instead, using this process, you’ll manufacture a vibrant network of contacts who match your optimal prospect, a network interested in your ideas, because of your relevance to their businesses --all this without leaving your desk, and without regard to geography.

There’s no need for you to be limited to your local area. You’ll find that many clients care more about how much you understand their problem than where you’re located.

Writing an article is the beginning, not the end. Learn how to use an article idea to manufacture a network of people of exactly the right type for you. This is among the most efficient strategies you can employ because it simultaneously serves three important purposes:

  1. Market/opportunity validation
  2. Market penetration
  3. Network expansion

This course is an interactive simulation. You’ll learn by doing as you manage an avatar through a series of “say/do” decisions to progress, choosing from among five responses. For each response, you’ll receive immediate video coaching explaining why that choice was or wasn’t optimal.

Refresh:

  • Decision Process, Step 3: Stakeholder Alignment [Getting Chosen]
  • Thought Leadership: Using PR to Penetrate Markets [Getting Found]

Practice:

  • None

Validate:

  • Decision Process, Step 2: The Cost of Doing Nothing [Getting Chosen]